From July 1955 it’s Swift News. Technically it’s a “newsletter” but it’s in a magazine format, close enough for me.
The Disneyland article consists of just one page. However, there are plenty of good vintage details. The display case contents sound yummy; “chickens with their feet still attached, slab bacon, eggs in baskets, and butter in tubs.” Was the “Special Room” for Swift’s Centennial cake ever built? The “Delmonico type” restaurant certainly was never built.
A century of progress in food preparation. Maybe it’s just me, but the “old” meal from great grandma in the top photo seems a lot better than the “new” (fresh from the freezer) meal in the bottom photo.
The only advertisement, enjoy.
Keeping with the Red & White Swift theme, here’s a vintage matchbook, presented to you “Amidst a Gay 90’s Atmosphere”.
Lastly, from a previous post, here’s a Swift placemat from December 1961. Interesting to note that the Matterhorn and the Viewliner are both on this map, but no Monorail.
High Resolution Swift Placemat scan - 17mb
There may not be a new post tomorrow, I’m going to “Celebrate” at the park ALL DAY today!
9 comments:
The Delmonico style restaurant was Swift's Red Wagon Inn on Main Street.
Great post. Especially the matchbook with the Plantation House.
Hmmm, that IS odd that the placemat has the Matterhorn and the Viewliner! Cool.
My guess on the missing Monorail is that this was an older piece of artwork. Since it was to highlight Swift Restaurants, there was no justification to spend money on a re-do. BTW: I'm not an artist, but I've had to do similar drawings for Architecture classes, and even small, casual line drawings take forever to do.
I recall a story that Walk hated the Swift CEO, and vise versa. It was in a publication of some kind so the author had to mask a lot of details because of law suites.
Anybody know the details on that one?
I also think the made up back stage areas between Main St. and Tomorrowland are a gas!
Perhaps a more accurate description of the Swift News being featured today would be "house organ."
As in a magazine produced for, and distributed to, company employees and retirees.
I wonder if the special room for the cake was that round room in the back of the Market House....the one that became part of the Disneyana Shop about 10 years ago.
What an enjoyable post. The Swift News is really rare - have only seen an associates copy. Thanks!
TokyoMagic, you where right!!! (link)
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