Monday, March 30, 2009

Look Magazine - November 2, 1954

Welcome to Magazine Monday. “Look”ing way back to November 2, 1954, this issue of Look Magazine has an early article on that new idea called “Disneyland”.

There are no construction or attraction photos in this article, just the big map Walt used to sell the idea of Disneyland. I tried to put the two pages into one file, but it just wasn’t working so I gave up. If you want to assemble them yourself, the full size high resolution scans can be downloaded here (Left Side/63mbRight Side/67mb).

Talk of “International Street” way back then! From the description, it sounds like what became World Showcase at Epcot.

Stock photos.

“For teachers and pupils to discover greater ways of understanding and education” Interesting. There sure was a lot of focus on the midget horses in these old articles. Do you suppose that’s really Frontierland in the lower left photo? I’m thinking it's the Studio Lot. Nice Toaster!

There’s a bunch of great articles in this magazine, but there are even better advertisements so I just picked out a couple of the articles. This one reminds me of the Upjohn Pharmacy at Disneyland!

“The Americanized Pizza” I love pizza and they sure are making it look fun too!

There were so many amazing vintage ads in this issue it was hard to narrow them down to just these few. Let’s start of with some celebrity endorsements. Debbie Reynolds didn’t even get off the floor to sell these fine Lane Cedar Chests.

I’m not sure I would buy a shirt from this guy, it might explode when you put it on, I hear he can be quite the Joker!

Elizabeth Taylor selling Lustre-Crème Shampoo is looking mighty nice.

As a vintage telephone collector, this ad makes me weak in the knees. “Colors”, “Spring Cords”, “plug in phone” and a Telephone answering set”, those ideas are crazy!

This Sugar Crisp ad is just marvelous, how fun!

These Maytag Advance Automatics look “tank tough” I bet there are still some in service.

How about a few vices’ for our last ads? Smoking is bad, don’t do it, it’s gross, what are you crazy? That said, WOW, check out this lady, she is so pretty and trendy looking, no wonder people thought smoking was cool, she's stunning.

Back to my alternate universe, this is me on European Vacation.

And this is me at home relaxing with Spot taking a rest on the carpet!


The Viewliner Limited said...

Just awesome Tim. And yesterdays Schwinn post was incredible. As always appreciate the work. Richard

TokyoMagic! said...

Great post! Interesting to see the little buildings and the light house on what later became Tom Sawyer Island.....also the covered bridge between the castle and Tomorrowland. And I wonder if that is a church near the spot where Small World is today?

Was the date on this magazine BEFORE or AFTER Elizabeth Taylor stole Eddie Fisher away from Debbie Reynolds?

Disney On Parole said...

Wow so much to see...
I too saw the little church in Fantasyland, and it that a volcano
to the left of the church???
Interesting article on Preparation H - they even offer a money back guarantee!
and the article on Bing...his quote of Chaining his boys to chairs and making they listen to "Bing"...Yikes... maybe the stories his boys tell are true...
the Philip Morris ad... Wow, I'd love to have that painting!
Thanks for the Ads, They really are a sign of the times!!!


Katella Gate said...

A few random thoughts on products: Preparation H could give a money back guarantee because it was the original formulation. A few years ago, the government made them take the active ingredient out after 75 years... and the product ... uh.. is.. uh... reputed not to work as well.

The ad for Four Roses got me curious. I'd never heard of the brand before, so when I Googled it, I found out it was mostly "grain neutral spirits" (vodka) as indicated in the small print of the ad.

That did not sit well with me, so I called my Mom up and asked if she had heard of it before. She said, "Yes, it's hooch. All the drunks bought it cause it was cheap. The streets (of Brooklyn) were littered with the bottles. It went well with Guinea Stinkers"*

*For my international readers, a cheap pungent cigar much in favour with the Italian-American communities in the US. The descriptor is considered offensive and should not be confused with the British Guinea, valued at one pound, one shilling.

Anonymous said...

Is drinking with a dog the same as drinking alone?

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