Tuesday, June 3, 2008

Fortnight - August 1955 "Chaos in Disneyland"

From August 1955 it’s “Fortnight – Magazine of the Pacific Coast”. This magazine is outright strange. I am not sure who the intended audience was, but I don’t think it would have been me. It’s all black and white except the covers, yet it’s rather “upscale” in its tone and advertising. Oh, and kind of snooty too…

Let’s start with the cover. I am not sure what to say (mom always says, try and say something nice) that’s a beautiful dog, the photo has a nice depth of field, I have no idea how those two gentlemen are and I’ll let you add you own caption.

The index page. A few words about the gents on the cover, still not helping me figure out who they are?

Three whole pages of luscious black and white were used to “review” that new "Disneyland" place, and well, they really aren’t so nice. Read it for yourself and see if you hear a certain “tone” “undoubtedly the crowds would drop off and there would be price adjustments” they were half right!

All of these photos on the following two pages are new to me, having only seen them here. I wish they were in color and better quality, but still fun to look at. That stagecoach running thru the “mud hole” looks completely unfamiliar to me, anyone else?

No American car ads in this magazine, I guess those cars weren’t for people of the “Pacific Coast”? Fun little Triumph TR2, over 100mph and 35 mpg! Hey, it's not parked on the Pacific Coast!!!

The back cover with some great 50’s artwork demonstrating how wonderful France was to visit, “Meet a King”.

I have read most of this magazine and it leaves me with an odd feeling that’s hard to describe. If anyone is interested in seeing one of the other articles listed in the index pages let me know, you might as have a sleepless night too!


Major Pepperidge said...

This magazine is pretty interesting. Never seen it before! You are right about the snooty tone. Or is it "snarky"??

I like the photo of the crowds on the first page of the "Chaos In Disneyland" article, because it closely resembles a slide that I posted a while ago, one that somebody suggested might be from opening day. Now I'm starting to believe that it really was!

Chris Jepsen said...

As for the guys on the cover, here's a blurb about Lucius Morris Beebe and Charles Clegg, from cobbmansion.com: "Lucius was a famous socialite and newspaper writer in Boston and New York and Charles Clegg was an accomplished photographer. Together, they decided to leave the 'hoity-toity' life of the east behind and move to Virginia City (in their private train car), where they reestablished the 'Territorial Enterprise' newspaper and built it into the most widely published weekly in the west. Many credit Beebe and Clegg with bringing Virginia City 'back from the ashes'."

There's a much more interesting article about them at http://www.onlinenevada.org/ -- Just type "Clegg" into the search window.

Richard Harrison said...

VDT, let's put it this way. The Territorial Enterprise would've been the thinking man's equivalent to today's Onion. Mark Twain published in the Enterprise and this somewhat tongue in cheek article is fairly representative of its style.

sorcerer-mickey said...

@ Major Pepperidge: "Snooty", yes. "Snarky", yes. And even more "Stick-up-their-butt"y!
And did you catch the cost analysis?
Figuring most conservatively, I don't see how anyone can get off for less than a buck apiece for food." Outrageous!

Anonymous said...

I dunno. Having read countless theme park trip reports on rec.roller-coaster it sounds like many reports written by someone who visited a good park on a very bad day (as it most assuredly was, historical significance notwithstanding). We now know that the lack of drinking fountains was not a soft-drink-sales ploy but simply a last-minute plumbing choice between drinking fountains or bathrooms, and the bathrooms won (they don't complain about lack of bathrooms so Disney probably got this one right).

Theme parks still can accidentally underestimate capacity, causing chaos (the recent Knott's 5-cents for Cinco de Mayo promotion comes to mind, though they shut off the entrance when Haunt gets too full).

The visiting once prediction is the fate that befell Long Beach's Queen Mary, which surrounding residents tended to visit once and then never again, despite regular advertising.

Their advice to visit on an off-season weekday still holds up though.