Monday, April 13, 2009

Family Circle - March 1968

Welcome to Magazine Monday. This posts featured magazine, Family Circle is by most accounts the number one selling women's magazine in America. Founded in 1932, today the Family Circle is considered one of the "seven sisters," a group of seven women-oriented magazines, with the others being Ladies' Home Journal, McCall's, Good Housekeeping, Better Homes and Gardens, Woman's Day, and Redbook.

This issue is from March 1968 and "Family Circle goes to Disneyland"!






The photos all appear to be a little moody and dark, I think that's how they were intended or maybe the ink and paper have altered their reflective properties over the past 41 years? I tried to lighten them up a bit, so they look a little washed out.






Interesting choice to showcase the roof tops of Fantasyland. What is that huge truck doing in the castle courtyard, didn't they know Family Circle was talking pictures?






Neat photo of the Mark Twain with the light/rainbow effect. I tried to paste these two pages together, forget it, they look better separate.







Several more page of text-only follow. You'll notice the focus is on the New Tomorrowland.












There are not many interesting articles in this issue, well I guess if you are a housewife in 1968 maybe they would interest you. Here's some fun ideas for birthday party foods. That cake looks cool!






Kid-Proof Furniture. Boy do I recall these styles, honestly, I really miss them.





Are you ready for some classic advertisements from a simpler time? The 1950's are know as simpler times too, but by 1968, simple had become classic, I really dig each of these ads, where did we go wrong in the last couple decades?

Let's start with some food! Good old Kraft Macaroni and Cheese. How many of us had this as our official "I cooked it myself" first meal? I did.






Neat layout for Nabisco's Premium Saltines. The soup however is reminding me of a little girl named Regan MacNeil.






WOW, now that's a cheeseburger!






Can someone please explain to me where in the heck did Wonder Bread go? A couple years ago it just disappeared off the store shelves, I want it back! Oh boy, Hostess Fruit Pies, still a weakness of mine to this day. Lemon is to die for...






Better wash all this food down with some Milk! Hey, they did celebrity "Milk" ads even back in 1968! George Gobel cracks me up.






For those who may be lactose intolerant, how about some Orange Juice, "It's not just for breakfast anymore" Oh wait, wrong Orange Juice tag line.






How pretty.





Who remembers Madge??? She always seemed like such a cool lady to me, check out her dialog in this ad, I can just hear here voice now "It softens hands while you do dishes, you're soaking in it now".






Oh, I want these!





Quisp! I lived on that stuff until the summer of '73 when my mom went all health food crazy, crunchy granola sweet on us.



8 comments:

Matt said...

Wow, nice ads. I *had* that exact Wonderful World of Disney book set, I read it all the time. And all that OJ ad is missing is Anita Bryant.

Katella Gate said...

Funny, I saw that picture of the show building roof and thought the same thing: "Who picked this picture??" At least we get to see the area-music speakers clearly.

The circus cake is neat, the avocado soup is not. My mom made all her furniture "child proof" for the cost of a 50 cent pine paddle and a 1 cent nail to hang it on the wall.

Disneybooks - I had them too. My favorite was the cut-away of the Nautilus. Quisp and Quake were fun but even at 6 I knew they were just repackaged Cap'n Crunch. I like the look of Quake before he went metrosexual on us.

Major Pepperidge said...

Anyone who had to click on "Regan MacNeil" to find out who she was should be ashamed of themselves!

Great magazine, with so many fun ads! The macaroni & cheese ad is making me hungry (and so is that cheeseburger)!

Katella Gate said...

I clicked on the "Regan MacNeil" link, but only in hopes of finding a video clip of her head spinning around like a satanic sprinkler gushing antiangelic avacado soup.

But the Wikipedia article was the next best thing.

DIsney On Parole said...

great magazine! but the page with goofy on it... Why is there a Truck inside the castle forecourt??? who picked that picture?
and on the same page I thought the little girl in the tea cup was Heather O'Rourke "Their Here!"

Walter said...

I love the ads. How many people still call it "Kraft Dinner" instead of macaroni and cheese?

And it's amazing how little the design of the Cap'n Cruch box has changed in the past forty years.

Vintage Disneyland Tickets said...

Thanks for all the nice comments:

Matt; Do you still have those books? How much do you want for them?

Katella; Nice spot on the speakers! I was too busy focusing on Heather O’Rourke to notice. My dad had a similar way of child proofing things, it involved the back side of his hand and my face. Quisp was made from the same sugary goodness and the Cap’n, but it soaked up the milk better to form just the right consistency…

Don't tell anyone, but I still buy Quisp here (link)

Major; To me, any thick green liquid = Regan MacNeil. Still a chilling flick to this day.

Katella; I did consider something along those lines, but, well, that movie does sorta freak me out and I wasn’t going to search the web for clips at 11:30 at night.

DOP; How did that truck even get over in that area, did they use a crane? I thought of Heather too, sad, and not so removed Regan MacNeil!

Walter; its just Mac ‘n Cheese now, but the product is remarkably the same, trust me, I had it two days ago… The Cap’n has aged well, not so much for the poor Lucky Charms Leprechaun, he’s had one too many botox injections.

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