The left side of the ticket is to be exchanged for a "Admission & 10 Attraction Ticket Book and Mrs. Knott's Famous Chicken Dinner"! This ticket is not dated, and due to its really low serial number (doesn't get any lower than that!) it may just be a test ticket, I'm not even sure where or when I got it.
Based on the fonts and logos I'd date this ticket in the late 1970's. Therefore, here for your viewing pleasure today is a May 1977 Mint and unused "Complimentary Book" for Knott's Berry Farm. This book & its tickets are vivid, crisp and clean, one of my favorites in my Knott's collection. These are the larger style tickets, Disneyland switched to the smaller size in 1974, Knott's kept the larger size for a few more years (future post subject alert!).
The back shows the $8.50 value in May 1977. Note; Knott's put its three digit date code on the backs of the ticket book ("577" on this one), Disneyland put there date codes on the inside of the backing. Also, Knott's code is reversed from Disneyland's, which are actually backwards themselves, if this was a Disneyland Ticket book from May 1977, the code would be "775". There will be a quiz at the end of this post.
If you study serial numbers like I do, you'll notice this ticket below is not from the booklet show above, that baby is full and so mint I didn't even want to bend it. This ticket below looks identical to the ones in the book above, except it was from a 1/2 empty book. I tore it out just for the thrill of it, and it felt grand!
I hope you enjoyed todays little "Cross-Post", I have always read that Walt Disney and Walter Knott were very cordial and friendly to each other, so it's kind a neat to see they did some cross promotion in the later years.
OK here's the Quiz; If a Disneyland ticket book were printed this today, what would its three digit date code be? You thought I'd forget the quiz part didn't you?