Monday, May 18, 2009

Swift News - July 1955

Welcome to Magazine Monday. Looking back on the “Magazine Monday” idea I suppose it might have made more sense to do these posts in chronological order? Oh well, I’ll put them in order when they get copied over to the website.

From July 1955 it’s Swift News. Technically it’s a “newsletter” but it’s in a magazine format, close enough for me.

The Disneyland article consists of just one page. However, there are plenty of good vintage details. The display case contents sound yummy; “chickens with their feet still attached, slab bacon, eggs in baskets, and butter in tubs.” Was the “Special Room” for Swift’s Centennial cake ever built? The “Delmonico type” restaurant certainly was never built.

A century of progress in food preparation. Maybe it’s just me, but the “old” meal from great grandma in the top photo seems a lot better than the “new” (fresh from the freezer) meal in the bottom photo.

The only advertisement, enjoy.

Keeping with the Red & White Swift theme, here’s a vintage matchbook, presented to you “Amidst a Gay 90’s Atmosphere”.

Lastly, from a previous post, here’s a Swift placemat from December 1961.  Interesting to note that the Matterhorn and the Viewliner are both on this map, but no Monorail.

High Resolution Swift Placemat scan - 17mb

There may not be a new post tomorrow, I’m going to “Celebrate” at the park ALL DAY today!


Matterhorn1959 said...

The Delmonico style restaurant was Swift's Red Wagon Inn on Main Street.

The Viewliner Limited said...

Great post. Especially the matchbook with the Plantation House.

Major Pepperidge said...

Hmmm, that IS odd that the placemat has the Matterhorn and the Viewliner! Cool.

Katella Gate said...

My guess on the missing Monorail is that this was an older piece of artwork. Since it was to highlight Swift Restaurants, there was no justification to spend money on a re-do. BTW: I'm not an artist, but I've had to do similar drawings for Architecture classes, and even small, casual line drawings take forever to do.

I recall a story that Walk hated the Swift CEO, and vise versa. It was in a publication of some kind so the author had to mask a lot of details because of law suites.

Anybody know the details on that one?

Katella Gate said...

I also think the made up back stage areas between Main St. and Tomorrowland are a gas!

The Exaggerator said...

Perhaps a more accurate description of the Swift News being featured today would be "house organ."

As in a magazine produced for, and distributed to, company employees and retirees.

TokyoMagic! said...

I wonder if the special room for the cake was that round room in the back of the Market House....the one that became part of the Disneyana Shop about 10 years ago.

outsidetheberm said...

What an enjoyable post. The Swift News is really rare - have only seen an associates copy. Thanks!

Vintage Disneyland Tickets said...

TokyoMagic, you where right!!! (link)