Sunday, February 3, 2008

One Price Buys the Mountain - Early 1970's

Here’s a great little Tri-fold brochure from Magic Mountain, before it was “Six Flags” and before it was roller coaster-land.

No date on this, but judging by the $5 price for an adult I would place it around 1973/74. It's after the opening day of May 29th, 1971 (Inaugural Day Guest Preview link) and before my 1975 post from last month (link) where the price was $5.95.

The characters used on this brochure are a little different than the usual “Trolls and Wizard” seen on most of the paper items and souvenirs of the 1970’s. These guys don’t look like Bloop, Bleep or Blop?




Do you think they are trying to stress “Family Fun”? Mom, Dads, Sisters, Brothers, Grandpas, Grandmas, Aunts, Uncles, 3rd cousins twice removed!



This map shows its age, folks around here will notice the 118 (Ronald Reagan Freeway) is missing.



I think I’ll use my BankAmericard!


I hope you enjoyed our little detour to the Mountain today, tomorrow it's back to THE park.

5 comments:

Viewliner Ltd. said...

Absolutely fantastic stuff. The Disneyland guide book was also incredible. Thanks for all the effort VDT. It is truly appreciated.

jedblau said...

Great piece. Wish it still had some of this charm.

Chris Merritt said...

Those are the first early concepts of the trolls - obviously, the costumed characters ended up looking a bit different...

Major Pepperidge said...

I am nostalgic for the pre-Six Flags Magic Mountain! It was a great place back then. No gangstas!

Chris Merritt said...

Pepperidge - if you think those Trolls weren't gansta's, you are sorely mistaken my friend. It was just a subtle precursor of things to come...